CONCEPTUAL BLENDING AND MENTAL SPACES: A COGNITIVE FRAMEWORK FOR ENHANCING CROSS-CULTURAL COMMUNICATION

Abstract

This study explores the application of Conceptual Blending Theory (CBT) and Mental Spaces Theory (MST) in cross-cultural communication, emphasizing their potential to bridge cultural gaps and enhance mutual understanding. Drawing on cognitive linguistics, the research highlights how mental spaces—dynamic cognitive constructs shaped by cultural contexts—are blended to create new shared meanings. By examining intercultural interactions, this paper identifies key challenges, such as misaligned mental spaces and divergent cultural metaphors, which often lead to misunderstandings. Through qualitative methods, including interviews and focus groups, and quantitative approaches like structured surveys and experiments, the study uncovers strategies for effective communication. Key findings demonstrate that conceptual blending enables individuals to create cognitive "third spaces," fostering adaptive communication by integrating diverse cultural norms. Cognitive flexibility is shown to significantly enhance communication outcomes, suggesting the need for training programs to cultivate this skill. The research further reveals that resolving misunderstandings requires recognizing and navigating distinct mental spaces, particularly in contexts involving metaphors or idiomatic expressions. These insights have practical implications for fields like diplomacy, business, and education, underscoring the transformative role of cognitive frameworks in promoting global collaboration. The study advocates for further exploration of structured interventions to integrate these frameworks into intercultural dialogue practices.