Aim & Scope

The research journal aims to serve as an interdisciplinary platform that encompasses diverse fields of arts, humanities, social sciences, business, management, and media studies. By fostering academic discourse and critical analysis, the journal aspires to contribute to the global body of knowledge, offering innovative perspectives and actionable insights to scholars, practitioners, and policymakers. Below is the extensive scope of the journal, covering all relevant fields:

  1. Arts and Aesthetics
  • Exploration of fine arts, performing arts, and visual culture.
  • Studies on traditional and contemporary art forms and their socio-cultural significance.
  • Analysis of art history, criticism, and the role of digital tools in creative arts.
  • Integration of arts with technology, such as AI-generated art and virtual exhibitions.

 

  1. Humanities
  2. Literature and Linguistics
  • Comparative literature studies, translation studies, and digital humanities.
  • Analysis of linguistics, language policies, and multilingual societies.
  • Examination of storytelling, narratives, and literary trends across cultures.

  • “”  COVERS THE FOLLOWING DOMAINS OF SOCIAL SCIENCES:

    LINGUISTICS AND LITERATURE

    REGIONAL LANGUAGES OF PAKISTAN

     

    1. PASHTO
    2. ARABIC
    3. BALOCHI
    4. PUNJABI
    5. SINDHI
    6. SARAIKI
    7. URDU
    8. BRAHUI
    9. ENGLISH
    10. HINDKO
    11. KASHMIRI

    ECONOMICS

    EDUCATION

    PSYCHOLOGY

    ISLAMIC THOUGHT AND CIVILIZATION

    ISLAMIC STUDIES

    COMMUNICATION STUDIES

    HISTORY

    LAW

    MANAGEMENT SCIENCES

    GEOGRAPHY

    POLITICAL STUDIES/ POLITICS

    SOCIOLOGY

    ANTHROPOLOGY

    ARCHAEOLOGY

     

    Philosophy and Ethics
  • Critical discussions on moral philosophy, applied ethics, and existentialism.
  • Studies on ethical dilemmas in technology, media, and global challenges.
  1. History and Cultural Studies
  • Exploration of historical events, heritage conservation, and cultural identity.
  • Impact of historical narratives on modern-day politics and global relationships.
  1. Sociology and Anthropology
  • Studies on social stratification, inequality, and cultural practices.
  • Research on globalization, migration, and urbanization.
  1. Psychology and Behavioral Sciences
  • Exploration of mental health, human behavior, and cognitive processes.
  • Studies on the psychology of media consumption and its societal effects.
  1. Political Science and Public Policy
  • Research on governance, international relations, and conflict resolution.
  • Analysis of public policies addressing climate change, poverty, and inequality.
  1. Education
  • Innovations in pedagogy, online learning, and educational technologies.
  • Studies on inclusive education, literacy, and lifelong learning strategies.
  1. Strategic Management and Leadership
  • Analysis of organizational behavior, decision-making, and leadership models.
  • Studies on sustainable business practices and corporate social responsibility.
  1. Marketing and Consumer Behavior
  • Exploration of consumer trends, branding strategies, and digital marketing.
  • Studies on the impact of media on consumer preferences and loyalty.
  1. Entrepreneurship and Innovation
  • Research on startups, innovation ecosystems, and entrepreneurial challenges.
  • Exploration of venture financing, technology adoption, and business models.
  1. Finance and Economics
  • Studies on financial markets, behavioral finance, and global economic trends.
  • Research on macroeconomic policies, inequality, and poverty alleviation.
  • Critical studies on traditional, digital, and social media landscapes.
  • Examination of media ethics, freedom of expression, and misinformation.
  • Research on the influence of media on politics, culture, and public opinion.
  • Analysis of emerging technologies in media production and consumption, including AI and augmented reality.
  1. Interdisciplinary Studies
  • Exploration of intersections between art, technology, and society.
  • Studies on the impact of climate change on culture, business, and policy.
  • Integration of humanities and sciences to address global challenges.

 

  1. Regional and Global Perspectives
  • Focus on issues and advancements in developing countries and emerging markets.
  • Comparative studies highlighting regional challenges and solutions.
  • Global collaboration and its impact on arts, culture, business, and governance.

Aim and Objectives

The journal aims to:

  1. Provide a multidisciplinary forum for high-quality research.
  2. Promote innovative methodologies and perspectives.
  3. Facilitate dialogue between academics, practitioners, and policymakers.
  4. Encourage the dissemination of knowledge to address real-world challenges.

By encompassing a wide array of fields and fostering interdisciplinary approaches, the journal seeks to become a cornerstone for research and innovation, contributing significantly to global academic and professional communities.