THE DOUBLE-EDGED SWORD: SOCIAL MEDIA'S CRITICAL IMPACT ON PAKISTAN'S SOCIO-POLITICAL FABRIC

Abstract

Social media has revolutionized modern communication, offering unprecedented connectivity, information sharing, and global interaction. However, its rapid expansion has also introduced significant ethical, social, and political challenges, particularly in conservative and religious societies like Pakistan. This article examines the dual nature of social media—its benefits in fostering communication, education, and political mobilization—alongside its detrimental effects, including misinformation, moral degradation, and societal polarization. Drawing from Islamic teachings, the study highlights the ethical responsibilities of social media users, emphasizing truthfulness, respect, and accountability. Additionally, it explores the impact of social media on Pakistan’s sociopolitical landscape, addressing issues such as political manipulation, cultural erosion, and the spread of indecency. The paper concludes by advocating for balanced and responsible usage, guided by moral and religious principles, to mitigate the negative consequences while harnessing the positive potential of social media.