The Role of Halal Certification in Ensuring Authenticity and Trust in the Cosmetics and Personal Care Industry

Abstract

The cosmetics and personal care industry have witnessed phenomenal increased consumerism rates as they seek products that meet the set ethical standards, and religions requirements, as well as the general product quality. Of these, Halal accreditation has turned out to be a key element that guarantees the validity of the product, its ethical and legal admissibility, conformity with the principles of Sharia law. Not only it guarantees Muslim consumers of its compliance with the rules of halal, but it is also likely to attract non-Muslim clients because of such aspects as safety, quality, and sanity. This paper also lookout on how the concept of halal certification acts as a catalyst to change the cosmetic industry focusing on the end-users, as well as the existing practices globally. This brings out how certification helps in developing consumers’ confidence with the product certification since they get to certify it is genuine and it meets standard business ethics. This paper also responds to the issues of establishing and regulating Halal certification worldwide as they relate to the problems of variation in legal frameworks, ingredient declaration, and low consumers’ awareness. Finally, the paper outlines practical recommendations that can be used to improve certification practices, for example, to introduce and use an international traceability system and to synchronize the requirements established at the international level..