THE ROLE OF NEUROMARKETING IN SHAPING CONSUMER BEHAVIOR: HOW BUSINESSES ARE USING SCIENCE TO DRIVE SALES. Al-Aasar, [S. l.], v. 2, n. 1, p. 240–252, 2025. Disponível em: https://al-aasar.com/index.php/Journal/article/view/129. Acesso em: 16 jun. 2025.